6 Nov 2013

The only conference dedicated to Australian digital campaigners

Thank you

FWD2013 is now over!

We’d like to thank our fantastic speakers, our event sponsors Oxfam Australia, Essential Media Communications, Care2 and the Centre for Australian Progress.

Thank you to everyone who came together to learn, share and support the digital campaigning sector in Australia.

We’ll be updating this website with speaker talks and presentations shortly, and naturally, start planning on FWD2014!



FWD is a mix of planned workshops, keynote speakers and panels. While the emphasis is on your engagement and involvement in discussions with your fellow peers, we are also extremely grateful to the time, knowledge and expertise offered by many eminent and skilled experts from the field.

FWD was held at the Rendezvous Grand Hotel, 328 Flinders St Melbourne on Wednesday 6 November.

FWD 2013 Agenda
9:30amArrivals & registration
10:00amOfficial welcomeTim Norton - FWD
10:15amThe most innovative uses of digital in 2013 - case studiesHayley Conway - All Out (US)
Seb Cumberbirch - Greenpeace Australia Pacific
Matthew Gordon - OurSay Australia
11:15amMorning tea
11:30amBeautiful stories told through digitalKaren Skinner - Change.org
Sofia Madden - Manic Studios
Erin McCallum - Getup
Action mapping: charting the digital action development process, from creative concept to creating changeOliver Woodley & Kim Harlow - Essential Media Communications
Getting 'em off the couch: strategies for online to offline organisingCarl Harris - Getup
What to do when your CEO takes on a twitter troll: social media crisis managementAnne Shea - University of Melbourne
12:30pmHow to get from 1000 likes to social change: digital content strategies for impactTim Norton - Essential Media Communications
David Paris - Office of Senator Christine Milne
Stop building pretty websites that suck: designing for the userBarry Saunders - Profero
How to convince your non-tech savvy boss to invest in a big shiny new thingSteven Miles - United Voice
We're the target now: how corporations and governments are cracking down on internet campaignersHayley Conway - All Out (US)
2:30pmMemes for money: using digital content to drive fundraisingMurray Bunton - Agency
Neela Haryani - Oaktree
Turning water to wine (or Activists into donors)Ashley Hansen - Care2
Kathleen Zwiener - Amnesty International Australia
The personal vs the professional: the pitfalls and strengths of social media fame in digital campaigningAmy Gray - Journalist & social media expert
Nation Builder, BSD, ActionKit - whats the platform for me? Using campaign toolsets more effectivelyScott Sanders - Agency
3:30pmI'm sick of big data! Lets start with little data: integrating data into your campaignNaomi Blackburn - Office of Adam Bandt MP
How to fall gracefully: what to do when you've failed onlineEbony Bennett - Lonergan Research
How to make a f*cking difference: using humour, narrative, design or perhaps even vitriolic profanity to effectively communicateJesse Richardson - creator of dontbeafuckingidiot.com
Handing over the reigns: the rise of decentralised campaign platformsDavid Gravina - Do Gooder
Jess Kutch - Coworker.org (US)
Tom Dawkins - StartSomeGood
4:30pmAfternoon tea
4:45pmAid and development: the challenges facing poverty reduction in a digital ageJames Clark - Oxfam Australia
Combatting racism: using digital platforms to influence extreme racist viewsPriscilla Bryce-Weller - All Together Now
Web LGBTI: building a global movement for love and equalityHayley Conway - All Out (US)
Greening digital campaigning: how can environmentalism shine through on web campaignsEd Butler - Australian Conservation Foundation
5:30pmBenchmarking our work - launch of the Digital Insights reportClaire O'Rourke & Tim Norton - Essential Media Communication
5:45pmKeynote address: Coworker.org - what we can all learn from how workplace organising is going onlineJess Kutch - Coworker.org (US)
6:20pmInformal drinks

Check out the full list of speakers here.

Participants at FWD join a community of 200+ like-minded social change campaigners. We coming together to share our digital skills and experiences, and to reflect on the future of digital campaigning. Together, we build new connections across the social sector and strengthen our burgeoning community of digital campaigners.

"Failure plus iteration is often a critical part of success. #FWD2013" - @SilverCircle4


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